READINESS TO THE INNOVATION OTOP COMMUNITY TOURISM OF MAHASAWAT CANAL COMMUNITY, NAKHON PATHOM PROVINCE

Abstract

The purposes of this research were to: 1) conduct the lesson learned from success to become the innovation OTOP community tourism of Mahasawat canal community, and 2) create the guidelines to develop the OTOP INNO-LIFE tourism community. The study was conducted by a qualitative research and collecting data by observation and in-depth interviews with 14 government officials and people who involved with the innovation OTOP community tourism and the data were analyzed by thematic analysis. The results revealed that; 1) Mahasawat canal community use innovation to develop OTOP products, organized activities, and produced various products by bringing resources and ways of life to create an experience for tourists, and create job employment and distribute income  to the local area, and 2) the guidelines for developing the OTOP INNO-LIFE tourism community of  Mahasawat canal community consisted of 5 approaches; (1) the development according to the principles of OTOP INNO-LIFE tourism community; (2) tourist attractions development; (3) human resource development; (4) tourism marketing development and (5) local community participation development.