READINESS TO THE INNOVATION OTOP COMMUNITY TOURISM OF MAHASAWAT CANAL COMMUNITY, NAKHON PATHOM PROVINCE

  • Pensri Chirinang College of Innovation Management, Rajamangala University of Technology Rattanakosin, Bangkok, Thailand
  • Arun Raktham College of Innovation Management, Rajamangala University of Technology Rattanakosin, Bangkok, Thailand
  • Somporn Fuangchan College of Innovation Management, Rajamangala University of Technology Rattanakosin, Bangkok, Thailand
Keywords: Readiness, OTOP INNO-LIFE tourism community, community development

Abstract

The purposes of this research were to: 1) conduct the lesson learned from success to become the innovation OTOP community tourism of Mahasawat canal community, and 2) create the guidelines to develop the OTOP INNO-LIFE tourism community. The study was conducted by a qualitative research and collecting data by observation and in-depth interviews with 14 government officials and people who involved with the innovation OTOP community tourism and the data were analyzed by thematic analysis. The results revealed that; 1) Mahasawat canal community use innovation to develop OTOP products, organized activities, and produced various products by bringing resources and ways of life to create an experience for tourists, and create job employment and distribute income  to the local area, and 2) the guidelines for developing the OTOP INNO-LIFE tourism community of  Mahasawat canal community consisted of 5 approaches; (1) the development according to the principles of OTOP INNO-LIFE tourism community; (2) tourist attractions development; (3) human resource development; (4) tourism marketing development and (5) local community participation development.

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Author Biography

Pensri Chirinang, College of Innovation Management, Rajamangala University of Technology Rattanakosin, Bangkok, Thailand
  1. ชื่อ-นามสกุล รองศาสตราจารย์ ดร.เพ็ญศรี  ฉิรินัง

                         Assoc. Prof. Pensri Chirinang, Ph.D.

                                                              

  1. ตำแหน่ง ผู้อำนวยการหลักสูตรรัฐประศาสนศาสตรดุษฎีบัณฑิต

                         วิทยาลัยนวัตกรรมการจัดการ มหาวิทยาลัยเทคโนโลยีราชมงคลรัตนโกสินทร์

 

  1. สถานที่ทำงาน วิทยาลัยนวัตกรรมการจัดการ มหาวิทยาลัยเทคโนโลยีราชมงคลรัตนโกสินทร์

                         96 หมู่ 3 ถนนพุทธมณฑลสาย 5 ต.ศาลายา อ.พุทธมณฑล จ.นครปฐม 73170

                         โทรศัพท์  02-4416067 มือถือ 081-4979010

                         Email: pensri.chi@rmutr.ac.th

 ประวัติการศึกษา

  • Ph.D. (Public Administration), Ramkhamhaeng University (พ.ศ.2550)
  • Master of  Business Administration (Business Administration), Southeast Asia University (พ.ศ.2540)
  • Liberal of Arts (Hotel Study and Tourism) 1st Honor, Siam University (พ.ศ.2538)

 

References

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Chirinang, P. (2015). Guidelines to Develop the Tourism Potential of Kanchanaburi. Western University Research journal of Humanities and Social Sciences, 1 (1), 1-14. (in Thai)

Chittangwattana, B. (2005). Sustainable Tourism Development. Bangkok: Press and design. (In Thai)

Denzin, K. & Lincoln, S., (2000). Handbook of Qualitative Research. (2nd ed.). London: Sage Publications.

Government Officials, (2019). interviewed on April 21, 2019. (in Thai)

Ministry of Interior, Department of Local Administration. (2007). Tourism Promotion Standards. Retrived April 28, 2019, from http//www.thailocaladmin.go.th:15030 /e_book / eb1. (in Thai)

Ministry of Interior, Department of Community Development. (2018). Guide for Managing Community Tourism Project OTOP Novawithi. Retrived April 28, 2019, from http//www.oic.go.th/ PDF. (in Thai)

People, (2019). interviewed on April 21, 2019. (in Thai)

Srirath, W. (2008). The potential of Ecotourism in Khao Kho District. Phetchaboon. Thesis for Master degree of Science in Tourism Planning and Management for Ecotourism, Srinakharinwirot University. (in Thai)

Stake, E., (2010) Qualitative Research: Studying How Things Work. New York, NY: Guilford

Published
2020-03-07
Section
บทความวิจัย (Research Article)