Tourism Meaning Construction and Geographical Identifications Building of Wat Khae Nok Pracharat Floating Market Community, Muang District, Nonthaburi Province.
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Abstract
The objectives of this article were to study meaning construction of tourism and geographical identifications building of Wat Khae Nok pracharat floating market community. The results of the research were as follow: The process of image building for tourism was vital to success of the floating market. In other words, it helped added the meaning to tourism, namely; 1) naturalization is attempted to perform the best in nature, 2) localization, Wat Khae Nok Pracharat floating market is attracted by Mon-khmer nation and to create a new localization, 3) standardization is performed to be better of professional, clean uniform, packaging, and including to create impression for tourist service, and 4) diversification is included several foreign activities apart from only buying products.
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