FACTORS AFFECTING PURCHASING DECISION OF USED – CAR IN RATCHABURI PROVINCE
This research study the factors affecting the buying of used cars for customers in Ratchaburi province. The customers are divided according to income level. In this research, a sample group is sampling from customers of a local used car showroom. Questionnaires are used as a scaling research tool. The customers with the income levels of 10,001-15,000 baht are concerned with the price factor in terms of price which suitable car quality. Customers with income levels of 10,001-15,000 baht and 15,001-20,000 Baht focuses on product factors in terms of car size and brand. Customers with income levels less than or equal to 10,000 baht will pay more attention to marketing promotion factors in terms of car turnover service. The distribution channel factor is statistical test and found that the buyer group is not
Angkanavin Kittisak, Wannasuk Yada, Wuttikorn Jittinan and Bangbon Pensri. (2018). Factors Affecting Consumer’s Buying Behavior of Second-Hand Car In Chonburi. Mahamakut Graduate School Journal. 16(1) 92-104.
Boonya-Arak Teerapat. (2017). Automobile buying behavior of consumers in Nakhon Pathom. Master of Business Administration. Silpakorn University, Nakhon Pathom, Thailand.
Department of Land Transport. (2019). [Online]. Retrieved January 3, 2020 From http://www.dlt.go.th/site/ratchaburi/m-about/6116/.
Dongyan Liu and Xuang Bai. (2008). Car Purchasing Behavior in Beijing : An Empirical Investigation. 3(8): 6-7.
Duangdee Pakaphon. (2013). Factors that Influence Consumer’s Positive Attitudes toward the Used Car’s Dealer in Bangkok and Suburban Area Master’s dissertation, Stamford University, Bangkok, Thailand.
Kuang-Jung Chen. (2000). Sales strategies of car dealers during currency crisis in the Philippines. Asia Pacific Journal of Marketing and Logistics, 4(12): 37.
Mirzaei Hossein. (2004). The impact of social factors affecting consumer behavior on selecting characteristics of purchased cars. 6(3): 10-11.
Edmund Jerome McCarthy & William D. Perreault. (1993). Basic Marketing : A Global-Managerial Approach (11st ed). Homewood, Ill : Richard D. Irwin.
Marc Prieto and Barbara Caemmerer. (2013). An exploration of factors influencing car purchasing decisions. International Journal of Retail & Distribution Management, 10(41): 754-757.
Pethdee Thitipong. (2012). Behavior of consumer which want to buy a Second hand cars. In Muang District, Nakhon Pathom province Master’s dissertation, Silpakorn University, Nakhon Pathom, Thailand.
Rodyu Prapassorn and Phosuwan Wanna. (2012). A factor in buying a car, working-age people in Muang District, Nakhon Pathom province.Degree Bachelor, Silpakorn University, Nakhon Pathom, Thailand.
Weahamah Sofia. (2010). Factors related to decision making in buying Used Cars of consumers in Hadyai District, Songkhla Province. Master’s dissertation, Srinakharinwirot University, Bangkok, Thailand.
Wilailak Sunisa. (1995). Principles of marketing. (4rd ed.). Bangkok: P.A.living. 234p.
Yamane Taro. (1967). Statistic: An Introductory Analysis. New York: Harper &row.
Copyright (c) 2021 Research Journal Phranakhon Rajabhat : Social Sciences and Humanity
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Each publish articles were copyright by Phranakorn Rajabhat University
Any contents which appeared in each articles in the journal were authors personal opinion. It did not relate to Phranakorn Rajabhat University and other instructors in the university. Each authors would take responsibility on their articles. If there are any mistake, the authors will take responsibility themselves