ANALYTICAL HIERARCHY PROCESS (AHP) IN THE SUPPLIERS EVALUATION AND SELECTION : A CASE STUDY OF THAI DESSERT COMMUNITY ENTERPRISE, NAKHON NAYOK
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Abstract
The purposes of this study are as follows: 1) Study the importance of the factors affecting the decision to choose raw material suppliers of Thai dessert community enterprises. and 2) Evaluate the Suppliers’ Evaluation and Selection of Thai dessert community enterprises. There are five factors defined as follows: (1) service; (2) delivery; (3) reliability;(4) quality; and (5) price. The sample used in the research was done using purposive selection. Similar characteristics are three raw material suppliers in Nakhon Nayok Province. Using research tools such as questionnaires and Microsoft Excel programs, the data were analyzed using the Analytic Hierarchy Process (AHP) technique. The results showed that: 1) Priority of factors affecting the decision to select raw material suppliers of Thai dessert community enterprises. Sorted from most to least: (1) service; (2) delivery; (3) reliability; (4) quality; (5) price; and 2) Evaluation of the delivery model selection of the Thai dessert community enterprises. Priority, relationship, prioritization, choice, service is 58 percent, delivery is 18 percent. and reliability is 14 percent, quality is 6 percent, and price is 4 percent respectively.
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