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Bundit Prasantee


This research aimed to study 1) the professional accountant skills of digital business entrepreneurs and 2) a model for developing professional accountant skills according to the needs of entrepreneurs in the digital age. The population were executive who are working in accounting and finance departments in Thailand. The data have been collected through questionnaires. The samples are employees in those workplaces. Focus group and Delphi techniques from nine experts in this area have been collected to forecast the trend of the future.  The two methods were used to analyze the data; 1) an elemental survey analysis by using a research package statistical analysis and 2) a components of affirmative accountant skills in the workplace. The results found that there are six skills for the model of accountant professional developing skill according to the needs of digital entrepreneurs who are expected to change and adopt the workplace management perspectives, having six skills; 1) intellectual skills, 2) practical academic skills and work duties, 3) characteristic skills, 4) interpersonal and communication skills for working with others, 5) organizational and business management skills and strategic planning, and 6) accountant professional skills for working in an organization. 

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บทความวิจัย (Research Article)


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