FACTORS IN THE INVESTMENT DECISIONS OF INVESTORS IN THE STOCK EXCHANGE OF THAILAND IN THE COVID-19 ERA
Article Sidebar
Main Article Content
Abstract
The objective of this article was to study the factors that affect the investment decisions of investors on the stock exchange of Thailand that was inevitably affected by investment. The study revealed that the changing of paradigm understanding for the investment decision was important information for investors to assemble of Investment Strategy Formulation in the stock exchange appropriately and ultimately benefits. The factors considered in the investment decision include: 1) Personal factor of investors, 2) Knowledge factor of stock exchange investment, 3) Analysis factor to support investment in the Covid-19 Era, 4) Innovation and technology factor for investment. These factors in the investment decision of investors in the stock exchange of Thailand were the most important for consideration prudently of investors in order to occur the lowest risk because the risk in the Covid-19 Era for investment in the stock exchange was affected more than normal situation.
Article Details
Each publish articles were copyright by Phranakorn Rajabhat University
Any contents which appeared in each articles in the journal were authors personal opinion. It did not relate to Phranakorn Rajabhat University and other instructors in the university. Each authors would take responsibility on their articles. If there are any mistake, the authors will take responsibility themselves
References
Chakornpipat, R.(2017).Development of technology for investment. Bangkok Business. Retrieved from April 25,2020 from https://www.bangkokbiznews.com/blog/detail/640498
Kamwilaisak, S.(2020).Analysis the investing during the Corona Virus Crisis Covid-19.Bangkok:MFC Asset Management plc.
Nuanpradit, S.(2018).The development of the bookkeeping and product and service costing systems for Sangyod Rice Community Enterprise: A case study of Baan Khao Klang,Khuan Khanun District,Pattalung Province. Research Project for development researchers to academic position for community and social in budget year 2017,Community and social department : The Thailand Research Fund. (In Thai)
Punpanich, N. & Sanitprachakorn, S.(2019).Marketing Mix Model and Consumer Behavior Toward Marketing Effectiveness of Fresh Food Online Purchase Among Consumers in Bangkok Metropolitan Region. Graduate School of Commerce Burapha Review Journal,14(2).31-49 (In Thai)
The Stock Exchange of Thailand.(2015).Analysis Personal Factors.Bangkok: Media & Publishing of The Stock Exchange of Thailand.
The Stock Exchange of Thailand.(2017).The Stock Exchange of Thailand information.Retrieved from May 1,2020 from https://www.set.or.th/th/about/overview/history_p1.html
The Stock Exchange of Thailand. (2019). 8 qualifications to investment achievement. Retrieved from May 1,2020 from https://www.set.or.th/set/education/html.do?name=decode_begin_invest_3&innerMenuId=17
Trinity Securities Company Limited.(2020).Risk of stock investment. Retrieved from February 1,2020 from https://www.trinityquicktrade.com/th/Knowledge/securities/11
Wongwaisiriwat, S.(2020).Covid 19 and new wave of investment opportunities.Bangkok: Bank of Thailand.