CONFIRMATORY FACTOR ANALYSIS OF THE “85 th RUBBUA TRADITION: ONLY ONE IN THE WORLD, ONLY PLACE IN THAILAND” PROJECT EVALUATION

Authors

  • Sojiluk Kamonsakdavikul Research and Academic Services Office, Southeast Bangkok College
  • Chontida Yospan Digital Marketing Department, Faculty of Accounting and Management Science, Southeast Bangkok College

Keywords:

confirmatory factor analysis, project evaluation, rubbua tradition

Abstract

The objectives of this research were to 1) evaluate the “85th Rubbua tradition: only one in the world, only place in Thailand” project by using CIPP model and 2) analyze the confirmatory factors of “85th Rubbua tradition: only one in the world, only place in Thailand” project evaluation’s model by using CIPP model. The samples were 124 committees who were selected by purposive sampling. The research instrument was questionnaire. Data analysis were performed by using mean, standard deviation and confirmatory factor analysis. The results found that 1) the 85th Rubbua tradition project implementation by overall as in the opinion of committee, was at a high level (=3.93). When classified by individual aspects, the aspect of context gained the highest mean score ( = 4.15), followed by the aspect of output (= 4.06) input (= 3.84) and process (= 3.71) respectively. 2) the model of 85th Rubbua tradition’s project evaluation was fit with the empirical data (=376.378 df = 246, p-value = 0.000, CMIN/df = 1.530, CFI = 0.939, TLI = 0.931, RMSE = 0.066, RMR = 0.036).The model consisted of 4 factors, including output evaluation (0.89) input evaluation (0.86) process evaluation (0.83) and context evaluation (0.82).

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References

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Published

2022-06-29

Issue

Section

บทความวิจัย (Research Article)