IMPROVING SATISFACTION WITH SERVICE QUALITY OF WOMEN’S CAREER DEVELOPMENT ENTERPRISES EUA ATHON COMMUNITY, BANG PHUT SUBDISTRICT, PAK KRET DISTRICT, NONTHABURI PROVINCE

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Published: Jun 29, 2023
Keywords:
Improving Satisfaction with Service Quality Women's Career Development Enterprises Eua Athon Community

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Sedthapoom Thoucharee
Program in Logistics Management, Faculty of Industrial Technology, Phranakhon Rajabhat University, Bangkok, Thailand

Abstract

This research aims to (1) study the problem of satisfaction with the customer service quality of Women's Career Development Enterprises and (2) improve satisfaction on customer service quality of women's career development enterprises. It measures the satisfaction of 20 customers in 5 aspects: the concrete aspect of the service, reliability (trust in the service), consumer response, providing confidence to service recipients, and sympathy for service recipients. After that, training, follow-up, data collection, and analysis of paired samples T-Test followed. The results showed that the mean level of satisfaction with service quality between before and after training was higher in 4 aspects: reliability (trust in service), consumer response, providing confidence to service recipients, and sympathy for service recipients. The mean difference was significant at gif.latex?\alpha = 0.05, but in the concrete aspect of the service, there was no significant difference in mean at gif.latex?\alpha = 0.05.

Article Details

Issue
Vol. 18 No. 1 (2023): January-June 2023
Section
บทความวิจัย (Research Article)
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Any contents which appeared in each articles in the journal were authors personal opinion. It did not relate to Phranakorn Rajabhat University and other instructors in the university. Each authors would take responsibility on their articles. If there are any mistake, the authors will take responsibility themselves

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