ROUTE DEVELOPMENT AND LEARNING CITY TOURISM ACTIVITIES CULTURAL HERITAGE, NAKHON SI THAMMARAT
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Abstract
This research is mixed-methods research. The objectives are (1) to study the potential of tourism in the cultural heritage learning city and (2) to develop activities and tourism routes in the city of learning cultural heritage The qualitative data was collected from a specific sample group of 10 tourist attractions in the old city of Nakhon Si Thammarat and 10 representatives from the government and private sectors. Collecting data from the tourism resource base for potential assessment through a semi-structured interview form on opinions towards the design of tourism routes. A synthesized form of the assessment of tourism potential. Assessment of tourism routes and small group meetings to take lessons learned in project implementation. The qualitative data analysis was summarized by content analysis, and the results of the evaluation of tourism routes were estimation scales. The descriptive statistics were the mean and standard deviation. The study found that the aspect with the highest average potential assessment of the tourism resource base result was the area of tourism resources at a high level and moderate participation. The development of learning city activities and tourist routes takes 4 main considerations: (1) history and story; (2) community life; (3) food; and (4) architecture by finding "outstanding, famous, and popular.” The results of activities and tourism routes in the learning city were: (1) a route that connects stories or history (a big story); and (2) a path that connects small stories or community stories. In addition, there is coordinated tourism in the learning city as well.
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