EFFECTS OF REDUCED FOREIGN TOURISM ON THE OPERATIONS OF YAOWARAT SMALL RESTAURANTS AMID COVID-19: A CASE STUDY
Article Sidebar
Main Article Content
Abstract
The COVID-19 pandemic caused a global health crisis and had a significant impact on businesses, particularly small restaurant businesses in Bangkok's Yaowarat Road area. This study examined the effects of the pandemic on small restaurant operations in this location and aimed to understand owners' perceptions of the impact of reduced foreign tourism on their businesses. Data was collected through a quantitative survey (n=75) and short interviews with restaurant owners, and statistical analysis was conducted using descriptive analysis, paired sample t-tests, and Pearson correlation analysis. The study found that the decline in foreign tourists and operational restrictions significantly affected small restaurant operations in terms of fewer customers, less revenue, and less employee work time. This study's finding offers insights into specific government programs that were deemed most helpful to these small businesses such as Lower Social Security Contributions and We Travel Together (Rao Tiew Duay Kan) Program. Recently the program We Travel Together has been extended to help businesses recover from the pandemic.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Each publish articles were copyright by Phranakorn Rajabhat University
Any contents which appeared in each articles in the journal were authors personal opinion. It did not relate to Phranakorn Rajabhat University and other instructors in the university. Each authors would take responsibility on their articles. If there are any mistake, the authors will take responsibility themselves
References
Ahuja, K., Chandra, V., Lord, V., & Peens, C. (2021, September 22). Ordering in: The rapid evolution of Food Delivery. McKinsey & Company. https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/ordering-in-the-rapid-evolution-of-food-delivery
Aurat, V. (2020, April 2). Thai government approves COVID-19 tax relief measures. Tilleke & Gibbins. https://www.tilleke.com/insights/thai-government-approves-covid-19-tax-relief-measures-0/
Bangkok Metropolitan Administration. (2007). Things to do in Chinatown/Yaowarat: Bangkok travel guide by 10 Best. 10Best. https://www.10best.com/destinations/thailand/bangkok/chinatown-yaowarat/
Bangkok Post. (2021, May 21). The changes brought by Covid might have an upside for Thai consumers, businesses, and economy. Bangkok Post. https://www.bangkokpost.com/thailand/pr/2119527/the-changes-brought-by-covid-might-have-an-upside-for-thai-consumers-businesses-and-economy
Bangkok Post. (2020c, July 19). “We Travel Together” stimulus package launched. Bangkok Post. https://www.bangkokpost.com/business/1953632/we-travel-together-stimulus-package-launched
Bangkok Post. (2020d, September 21). How Small businesses can survive today’s uncertainty. Bangkok Post. https://www.bangkokpost.com/business/1988607/how-small-businesses-can-survive-todays-uncertainty
Bangkok Post. (2021a, May 5). Regulator expected to extend subsidy on electricity bills. Bangkok Post. https://www.bangkokpost.com/business/2110435/regulator-expected-to-extend-subsidy-on-electricity-bills
Bangkok Post. (2021b, May 19). Cabinet backs cut in Social Security Fund offerings. Bangkok Post. https://www.bangkokpost.com/business/2117871/cabinet-backs-cut-in-social-security-fund-offerings
Bangkok, P. R. (2021, April 22). BMA urges all restaurants in Yaowarat area to take care of personal hygiene and strictly prevent COVID-19. Bangkok Metropolitan Administration. https://prbangkok-eng.com/index.php/2021/04/22/bma-urges-all-restaurants-in-yaowarat-area-to-take-care-of-personal-hygiene-and-strictly-prevent-covid-19/
Behsudi, A. (2020). Impact of the Pandemic on Tourism – IMF F&D. https://www.imf.org/external/pubs/ ft/fandd/2020/12/impact-of-the-pandemic-on-tourism-behsudi.htm
Chicarelli, M. (2020, May 16). COVID-19 in Thailand: Financial assistance for SMEs available from Thai government. GPS Legal. https://gps-legal.com/corporate-finance/covid-19-in-thailand-financial-assistance-for-smes-available-from-thai-government/
Coke-Hamilton, P. (2020, April 24). Impact of Covid-19 on tourism in Small Island Developing States. UNCTAD. https://unctad.org/news/impact-covid-19-tourism-small-island-developing-states
Elizalde González, J. J. (2020). SARS-COV-2 Y covid-19. Una revisión de la pandemia. Medicina Crítica, 33(1), 53–67. https://doi.org/10.35366/93281
Kirdsaeng, P. (2020, March 31). Yaowarat road becomes empty amid Covid-19 outbreak. TheSmartLocal Thailand - Things To Do In Bangkok. https://thesmartlocal.com/thailand/yaowarat-road-empty/
McKinsey. (2020, July 30). Protecting us small businesses from the impact of COVID-19: McKinsey Live. McKinsey & Company. https://www.mckinsey.com/about-us/covid-response-center/leadership-mindsets/webinars/protecting-us-small-businesses-from-the-impact-of-covid-19
Nilsen, P., Seing, I., Ericsson, C., Andersen, O., Stefánsdóttir, N. T., Tjørnhøj-Thomsen, T., Kallemose, T., & Kirk, J. W. (2020). Implementing social distancing policy measures in the battle against the coronavirus: Protocol of a comparative study of Denmark and Sweden. Implementation Science Communications, 1(1). https://doi.org/10.1186/s43058-020-00065-x
Nxpo. (2020, May 1). Impact of covid-19 outbreak on Thai SMEs. Office of National Higher Education Science Research and Innovation Policy Council. https://www.nxpo.or.th/th/en/4291/
OECD. (2020, July 15). Coronavirus (COVID-19): SME policy responses. https://www.oecd.org/ coronavirus/policy-responses/coronavirus-covid-19-sme-policy-responses-04440101/
Parks, T., Chatsuwan, M., & Pillai, S. (2020). Enduring the Pandemic: Surveys of the Impact of Covid-19 on Thai Small Businesses (p. 28). https://asiafoundation.org/wp-content/uploads/2020/09/Enduring-the-Pandemic-Covid-19-Impact-on-Thailand-Livlihoods-Sept-2020.pdf
Persson-Fischer, U., & Liu, S. (2021). The impact of a global crisis on areas and topics of Tourism Research. Sustainability, 13(2), 906. https://doi.org/10.3390/su13020906
UN News. (2021, January 15). Air travel down 60 per cent, as airline industry losses top $370 billion: ICAO. UN News. https://news.un.org/en/story/2021/01/1082302
Wana, C. (2023). Economic impacts of COVID-19 on micro, small, and medium-sized restaurants in Thailand. Journal of Social Science Panyapat 5(4), 187–204. https://so06.tci-thaijo.org/index.php/JSSP/article/view/268012