COMMUNITY ENTERPRISE POTENTIAL DEVELOPMENT AND MANAGEMENT OF ORGANIC AGRICULTURAL PRODUCTS: A CASE STUDY OF U-THONG ORGANIC AGRICULTURE COMMUNITY ENTERPRISE SUPHANBURI PROVINCE
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Abstract
This research aimed to promote the potential development of community enterprises through the process of using innovation in development to promote cooperation with the organic farming community enterprise promotion mechanism in the area of U-Thong district, Suphanburi Province.
The research was participatory action research and quantitative research. The samples used in the study were key informants of the 4 groups of community enterprise members, namely 1) U-Thong Organic Agriculture Promotion Group Community Enterprise 2) Ban Don Tower Roi Rak Product Community Enterprise 3) Ban Don Takhian Promotion Community Enterprise and 4) Ban Dong Yen Agroforestry Community Enterprise and 15-20 government officials. The research results found as That:
1. Development of management potential of organic agriculture community enterprises at the group and individual levels were done by tripartite network (Community enterprise groups, academics, government agencies) to set guidelines for development by using the concept of 5 IN (Innovation) to drive through the innovation mix (Creative, inspirational, independent thinking, modern, and love what you do), encouraged members to have the opportunity to trade and develop through a supportive system of co-dependent resource substitution processing of organic products, organizing an organic market and creating awareness of community enterprises through district-level stages to drive sustainability in the future of the country area.
2. Development of community enterprise potential for sustainability started by promoting a participatory process using social networking mechanisms as well as the exchange of knowledge. These would lead to the development and mutual support in the form of network members and helped promote the concept of community product transformation, product packaging development, and product distribution channels which would develop into a sustainable learning community.
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