THE READINESS OF PATTAYA CITY FOR TOURISM SUPPORTING IN INDIAN TOURISTS GROUP
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Abstract
The purposes of this research were to study 1) readiness of public and private tourism establishments agencies to support tourism for Indian tourist group, 2) problems, obstacles, impacts and tourism establishments needs, public and private agencies for tourism supporting in Indian tourist groups and 3) guidelines and measures to promote readiness to support tourism in Indian tourist groups to Pattaya city. The results of this research were as follows: 1) Pattaya's tourist attractions are ready, facilities are complete, hotels/ accommodations are ready, restaurants are ready, tourism business is ready, and transportation is ready, 2) problems and obstacles to tourism in Pattaya include Pattaya's tourist attractions, facilities, and transportation and 3) guidelines and measures to promote readiness that should be improved include infrastructure, cultural awareness, food and services, marketing and public relations, addressing safety issues, information support, tourism networks, special activities, adaptation to specific needs, creating a friendly atmosphere, and using technology.
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