STEPWISE MULTIPLE REGRESSION ANALYSIS Of LOGISTICS FACTORS AFFECTING THE DECISION TO CHOOSE TRANSPORTATION SERVICES IN NONTHABURI PROVINCE
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Abstract
Since we are now in the digital age, freight transport has helped make buying and selling products online more convenient and faster. Nonthaburi Province also has many freight transport companies. This research aims to 1. Study the satisfaction level of freight transport service users towards logistics factors in Nonthaburi Province, 2. Analyze the logistics factors that affect the decision to use the freight transport service, and 3. Propose guidelines for efficient logistics management. The research instruments consisted of questionnaires and interviews. Data were analyzed using descriptive statistics, stepwise multiple regression analysis, and paired samples t-test. The results of the research found that service users had a high level of overall satisfaction with logistics factors. Factors that significantly affected the decision to use the service were cost and customer service, which together could predict the decision by 8.4 percent. The logistics management guidelines for freight transport companies in Nonthaburi Province should focus on cost management to be appropriate compared to other service providers, to be appropriate for the quality of service, and to set a variety of prices.
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