PERCEPTION OF TRAVEL BUREAU, DESTINATIONS SATISFACTION AND INTENTIONS BEHAVIOUR OF FOREIGN TOURISTS IN BALI

Authors

  • I Sudiarta Faculty of Tourism,Udayana University

Keywords:

Perception, travel bureau, destination, intention behaviour, foreign tourist, Bali

Abstract

This study evaluates the tourism phenomenon in tourism destinations, namely the satisfaction of tourists use travel agents, satisfaction when visiting Bali and intention to revisit and recommendation. This study also aims to investigate the characteristics of tourists, including age, education, and future travel plans. This study uses 100 respondents. Respondents are those that come from Asia, Europe, and Australia as well as the American, who visited Bali in 2016. The method of data analysis using statistical analysis using SPSS
22. This research is expected to generate tourists satisfaction concept called TRAVSAT and DESSAT. This study found that more than 75 percent of foreign tourists still using Travel Bureau as a partner in tourist trip to Bali. There are 11 indicators that lead to satisfied tourists use Travel Bureau three of which are: 1) satisfaction with the convenience of transportation, 2) the satisfaction of service complaints, 3) the satisfaction of hotel services. While the satisfaction of tourists visiting Bali caused by 12 indicators, three of which are: 1) satisfaction airport services, 2) satisfaction of accommodation services, and 3) the satisfaction of the price

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Author Biography

I Sudiarta, Faculty of Tourism,Udayana University

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Published

2017-06-28

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Section

บทความวิจัย (Research Article)