CHARACTERISTICS OF HOUSEHOLDS OF THE BUSINESS ORGANIZATION IN ACCORDANCE WITH THE METHODS OF BUDDHISM

Abstract

The main purposes of this research were to study characteristics of households of the business organization in accordance with the methods of Buddhism, to study the Buddhist ethics in business Organization development of Estel Co. Ltd., and to study the principles application of Buddhist ethics in business Organization development of Estel Co. Ltd., It was the qualitative research. The researcher interviewed by using the in-depth interview and the semi-structure in-depth interview with the Chief executive, the Middle management and the Operation workers.  It was received qualitative data concern to application of Buddhist ethics in business Organization development.  This is connected with operational aspects of company.

    The results of this research were found that The Estel Co. Ltd., applied the Buddhist Ethics in business Organization development to use as a strategy for policy makers with the Buddhist culture business Organization (Four virtues for household life), virtuous management businesses Buddhist (benefits in the present life) and the operation of businesses Buddhist (the seven qualities of good man) with the system of top-down knowledge management. This is an executive at the start of a connected vision of the company with the Middle management (Asst. directors of each section) and the Operation workers.  And The Estel Co. Ltd. has applied to Buddhist ethics in business Organization development, able to develop the potential to create a competitive business advantage in a high level.

    In analyzing results of this research, researchers have developed a strategy to manage the organization. This is arising out of the mix principles to benefits in the present life of Buddhist way. That is, achievement of diligence, well maintained property, associate with good friend and decently livelihood, used to The Estel Co. Ltd. objectives achievement In policy of operation, all five aspects: there are finance, human resources, Information technology, Products And marketing. The Company's ability to develop a sustainable business, including the growth of the business and the ability to make a profit as well as market penetration to compared to other small and medium enterprises.