DEVELOPMENT GUIDEFOR THE THAI RESTAURANT BUSSINESSASEAN STANDARDS IN MUANG DISTRICT, NAKHON PHANOM

Abstract

Abstract  

        This research aims to study the standard quality of Thai restaurants in Muang District, Nakhon Phanom Province. And to study the development guide for the Thai restaurant business in Muang District, Nakhon Phanom Province to support the ASEAN Economic Community. By using quantitative research. The research sample was particularly selected as far as the Thai restaurant business is concerned in Muang District, Nakhon Phanom Province. In this respect, 1 questionnaire is used as a tool in 100 restaurants across Muang District, Nakhon Phanom Province.Statistics used in data analysis were percentage, mean and standard deviation.

        The study indicated that most respondents were female, aged between 26-35 years old with a high school or equivalent and Bachelor's degree, marital status, who have always domiciled and lived in Muang District, Nakhon Phanom Province throughout their lives. Business owners and sellers with the profit made from running their business per month are rated between 20,000 - 49,999 baht. As far as the standards of food service for tourism are based in 8 components of the Thai restaurants in Muang District, Nakhon Phanom Province ranging at the high level, it is suggested that all of which be supported by the relevant government body or agency to help Thai restaurant business operators in Nakhon Phanom provide training on international foodservice standards to also upgrade the standard of the Thai restaurant business in Nakhon Phanom as to support the ASEAN Economic Community.