GUIDELINES TO PROMOTE CREATIVE TOURISM FROM CULTURAL CAPITAL OF COMMUNITY IN TAMBOL TONPAO, SANKAMPHAENG DISTRICT, CHIANGMAI

Abstract

Abstract

          This article aimed to 1) analyze guidelines to promote creative tourism from cultural capital of community in Tambol Tonpao, and 2) to propose guideline for promoting creative tourism in Tambol Tonpao, San Kamphaeng District Chiang Mai Province. This study was a qualitative research process. Collecting data from secondary sources. Analysis and interpretation of based on the theory, literature and research related to cultural capital as a tangible and intangible. Key informants by purposive selection method was used for 25 people using a semi-structured interview for in-depth interview.

          The results found that 1) the cultural capital of the community people in Tambol Tonpao, San Kamphaeng District has distinctive features that are different and have an identity such as Bo Sang umbrellas, Sa paper, floating lanterns and decorative lanterns, and there is also a way of life, traditions, culture, and clothing that are still preserved until now. It also has the potential to expand creative tourism and add value to the community 2) Guidelines for promoting creative tourism in Tambol Tonpao, two approaches can be presented: the proactive development approach is those that were found to still have weaknesses and were considered to be developed in order to strengthen the tourism potential in the community. And guidelines for supporting development are things that are already well done. It also has strong potential and saw that there should be continuous development to increase potential. In this regard, there should be promotion and development of the knowledge management system of local wisdom in the community's handicrafts including local wisdom regarding traditional handicrafts and a new group of local wisdom in handicrafts.