NAGA FIREBALLS: BELIEFS, FAITH, AND TRADITIONS TOWARDS ENHANCING ECOTOURISM AND PRESERVING COMMUNITY LIFESTYLES IN NONG KHAI PROVINCE

Abstract

Abstract

This research article aims to: 1) study the history, beliefs, and faith surrounding the Naga Fireballs phenomenon and the participation of local communities in promoting ecotourism that reflects their way of life in Nongkhai province; 2) enhance public involvement in the preservation and promotion of the Naga Fireballs phenomenon, beliefs, and faith as a means to develop ecotourism in the local community context in Nongkhai province; and 3) propose strategies for fostering community participation in elevating ecotourism connected to the Naga Fireballs phenomenon, beliefs, and faith in Nongkhai province. This qualitative research employed in-depth interviews and field data collection from a sample group of 30 individuals.

The findings revealed that 1) The three studied communities; Ban Nongkung, Banmai, and Ban Nampe situated along the Mekong River, maintain lifestyles rooted in Buddhist beliefs and demonstrate profound reverence for the Naga. These communities annually participate in organizing activities to observe the Naga Fireballs phenomenon on the full moon day of the 11th lunar month. 2) Public participation in preserving and promoting the Naga Fireballs phenomenon, beliefs, and faith is enhanced through collaboration with governmental agencies and local cultural practices. Activities such as merit-making, almsgiving, and traditional “Pa Laeng” communal meals for tourists staying in homestays are conducted during the Buddhist Lent-ending festival.             3) Proposed strategies to promote community participation in elevating ecotourism in Nong Khai Province include developing human resources, improving venues, organizing activities, and ensuring environmental sustainability. Additional measures include knowledge dissemination, exchanging ideas, planning event management, creating homestays for tourists, and establishing conservation zones along the waterways.