LEARNING MANAGEMENT OF CREATIVE CITIZENSHIP THROUGH ARTIFICIAL INTELLIGENCE ART RELATED TO “CHAINAT – THE CITY OF UNIQUE WAYS OF LIFE” FOR HIGHER VOCATIONAL CERTIFICATE STUDENTS

Abstract

Abstract

This research aimed to (1) investigate the current conditions and challenges related to creative citizenship skills among Higher Vocational Certificate (HVC) students, and (2) develop an instructional model to enhance creative citizenship through AI-generated art under the theme “Chai Nat: A City of Cultural Identity.” The study employed a qualitative research methodology, with key informants including instructors, students, and experts in creative fields such as art and digital technology. The target group consisted of 37 accounting students from Chainat Technical College, selected through purposive sampling. Research instruments included: (1) interview guidelines for instructors, students, and experts, (2) post-activity interview protocols, (3) a creative citizenship skills assessment form, and (4) a behavioral observation checklist.

The findings revealed that: (1) HVC students exhibited only basic-level competencies in creative learning, creative thinking, and the use of technology. There was a lack of integration with cultural concepts, limited team collaboration, and insufficiently engaging project presentations. (2) The instructional model incorporated AI-generated art themed around “Chai Nat: The City of Unique Ways of Life,” fostering the development of five core competencies: (1) creative learning, (2) collaborative creativity, (3) creative thinking, (4) creative use of media and technology, and (5) creative presentation and communication. Students produced various creative works, including posters, songs, videos, and virtual exhibitions via the metaverse, to promote Chai Nat’s cultural identity. The project enhanced students’ pride in their local heritage and effectively integrated art, culture, and technology to foster essential 21st-century skills.