LEARNING PROCESS TO PRESERVE THE CULTURE OF THE PHU THAI PEOPLE USING TOURIST ATTRACTIONS IN THE BAN NAWI COMMUNITY SONG PLUEAIY SUBDISTRICT KHAO WONG DISTRICT KALASIN PROVINCE AS A BASE

Abstract

Abstract

This research article aims to: 1) Study the cultural context, current conditions, and challenges in preserving the culture of the Phu Thai people Ban Nawi, Song Plueaiy Subdistrict, Khao Wong District, Kalasin Province; 2) Develop a learning process for cultural preservation using the community’s tourist attractions as a foundation. This is a qualitative research study that collects data through interviews, including 32 cultural knowledge holders, 5 representatives from government agencies, and a focus group discussion with 20 volunteers involved in cultural preservation activities. A purposive sampling method was employed. The research instruments used include: 1) Field notes from additional inquiries with local residents; 2)Participant and non-participant observations; 3) In-depth interview guidelines; 4) Focus group discussion guidelines; 5) Implementation of activities based on a cultural tourism activity manual for the Phu Thai community.

The research findings revealed that: 1) The Phu Thai people of Ban Nawi have a diverse cultural context that plays a significant role in preservation. Currently, local traditions and culture are still present; however, various challenges continue to impact conservation efforts; 2) The development of a learning process for preserving Phu Thai culture centered on community-based tourism has yielded multiple benefits. These include enhanced conservation skills, increased community participation, and innovative approaches for integrating tourism with cultural preservation. This initiative has also helped local youth and community members develop a positive attitude and deeper understanding of their cultural heritage, while enabling the dissemination of cultural knowledge beyond the community.