BEST PRACTICES IN MANAGEMENT FOR PROMOTING CULTURAL ENTREPRENEURSHIP IN THE PHI TA KHON TRADITION AMONG STUDENTS AT SRISONGRAK WITTAYA SCHOOL UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE LOEI - NONG BUA LAMPHU

Abstract

Abstract

         This research article aims to investigate best management practices that promote cultural entrepreneurship related to the Phi Ta Khon tradition among students of Srisongrak Witthaya School, under the jurisdiction of the Secondary Educational Service Area Office Loei-Nongbua Lamphu. This study adopts a qualitative research methodology, utilizing data collected from books, research studies, and articles concerning best practices in both domestic and international contexts.

          The research findings indicate that Srisongrak Witthaya School implements exemplary organizational management practices that foster students' cultural entrepreneurship, particularly in relation to the Phi Ta Khon tradition. These practices include: Planning The school engages in systematic planning with clearly defined goals aimed at developing students' skills as creative entrepreneurs capable of integrating local culture into product and service innovation. Organizing The organizational structure is strategically designed to support the development of cultural entrepreneurial competencies among students. Leading Leadership efforts are focused on promoting cultural entrepreneurship by preserving the Phi Ta Khon tradition, with an emphasis on motivating both teachers and students to participate actively. Coordinating Coordination occurs both within the organization and with external stakeholders through formal meetings and the use of digital platforms such as Line and Facebook.
Controlling – Operations are overseen and regulated through clearly defined policies and action plans, under the supervision of the school’s administrative team. Participation from teachers, the school board, and students is actively encouraged. Evaluation 
The effectiveness of the initiatives is assessed through questionnaires, interviews,
and behavioral observations of students. The outcomes are disseminated via the school’s website, annual reports, and social media platforms to ensure transparency and garner support for the sustainable development of students' entrepreneurial skills.