THE NINE SACRED BUDDHA IMAGES: CREATIVE AREA DEVELOPMENT AS A CULTURAL TOURISM DESTINATION IN NONG KHAI PROVINCE

Abstract

Abstract

         This research article aims to: 1) compile knowledge regarding the sacred Buddha images known as the “Phra 9 S.” within the cultural context of Nong Khai Province;                          2) develop a cultural tourism management guide related to the “Phra 9 S.” in the same context; and 3) report the outcomes of implementing the guide. This study employs a qualitative research approach, gathering data from books, textbooks, research articles, theses, and other relevant documents, as well as conducting in-depth interviews with 18 monks and community leaders. The data were analyzed and presented through descriptive analysis.

          The findings revealed that: 1) The sacred “Phra 9 S.” Buddha images are characterized by Lan Xang artistic styles and serve as focal points of local faith. Each image is associated with unique histories and beliefs—such as protection for travelers, prosperity, and divination—reflecting the wisdom and spiritual heritage passed down through legends, rituals, and the everyday lives of the people of Nong Khai. 2) The developed guidebook comprises four key components: historical background and significance, route maps, related rituals, and tourist service information. It emphasizes in-depth content, such as comparative tables of Lan Xang art styles of each image, along with etiquette guidelines for proper worship, fostering understanding and respect for sacred spaces. 3) The implementation of the guide showed that 85% of tourists were satisfied, particularly with the legends of Phra Sai. The local community viewed the guide as promoting sustainable tourism, stimulating the local economy, and reducing violations of temple regulations. Additional suggestions included improving accessibility for people with disabilities and expanding the content into multiple languages to accommodate international visitors.