Internal Communication for Administration of the Faculty of Humanities and Social Sciences, Kamphaeng Phet Rajabhat University

Abstract

            This research aims to 1) study internal communication, 2) compare the communication within the organization, 3) study internal communication channels, and 4) study the development of communication within the organization of the Faculty of Humanities and Social Sciences, Kamphaeng Phet Rajabhat University. The population of 85 persons includes faculty executives and staff.   The online questionnaires are used in the study to collect the data.  The questionnaire reliability is 0.97. The data are analyzed for frequency, percentage, average, standard deviation, t-test, and f-test. The results of the overall communication within the organization for the faculty administration is at the very high level of practice ( = 3.92).  When considering each aspect, it is found that the internal communication is the highest average (= 3.96), followed by the mission determination and communication goals ( =3.90) and the role-based assignment duties ( =3.89).  There is no relationship between the internal communication for the faculty administration and other factors including population gender, age, educational level, and status. The most informative communication channel is Line HUSO (HUSO NEWS), 67.06 percent.  It is convenient for the Faculty of Humanities and Social Sciences with 65.88  percent. The development guidelines for the internal communication of the faculty administration are:  1) executives should provide the academic and supporting staff direct communication for the faculty missions, 2) executives should consider and assign the duties on the basis of the staff potentials, and 3) the faculty should have the rules for using communication channels within the organization only for information about substantive operations. The staff personal data should not appear in any faculty communication channels.