Hotel Business Adaptation for Family Under COVID-19 Situation in Pattaya City Special Economic Zone

Abstract

This research is the qualitative research which has the aim as to survey the situation of hotel business adaptation for family after COVID-19 situation in Pattaya City special economic zone. The data collected by using in-depth interview. The tool was semi-structured interview with purposive sampling group including 8 hotel business representatives for family in Pattaya City special economic zone which provided services. This also used the observing without participation from the data analyzing. The results showed that they had similarly adaptation methods as 1) served as one stop service for the family customers without responding all 2) improved the interesting landscape for the target group 3) improved the basic structures as renovated the room, built the playground, added up the play pool, built the ramp for special customers 4) added up the family participation activities 5) promoted by using direct sale for family group 6) promoted via ones who had influence on idea and decision making for target group and public relation via online medias. The result from observing without participation had found that most of the customers were family group with kids, followed by family group with the elderly respectively.