The Packaging Development of Chili paste to enhance the Products of the Khao Khirit Sub-district Housewives Group, Phran Kratai District, Kamphaeng Phet Province

Abstract

The purposes of this research were 1) to study the conditions, problems and needs of packaging development for the community products of Khao Khirit Housewives Group. Phran Kratai District, Kamphaeng Phet Province, 2) to develop the packaging of the Khao Khirit Housewives group’s community products, Phran Kratai District, Kamphaeng Phet Province and 3) to evaluate the consumer satisfaction toward the packaging development of the Khao Khirit Housewives group’s products, Phran Kratai District, Kamphaeng Phet Province. To study to the first two purposes, we used a specific sample selection and collecting data by structured interviews and observations and using content analysis which summarizes the packing development issues to cover 3 aspects as follows: 1) packaging aspect 2) brand 3) The display of information on the brand. The results of the study were as follows: the conditions, problems and needs for packaging development had found that the original packaging was in the form of soft plastic bags that fragile, spilled easily, too large size, has no distinctive points of its own and the group's need is to change the packaging to be stronger, better preservation, closed with the unique logo. To develop the packaging of chili paste, the Khao Khirit housewives group has changed to a new packaging that is a clear hard plastic bottle which is suitable size for consumption with a symbol of a rabbit on the logo. For the consumer satisfaction of 466 consumers, it had found that the sample group had overall satisfaction at a high level. The important aspects were that the packaging is suitable for being as a souvenir; the product is suitable for those who want to make a career to supplement their income, packaging can be recycled and the product has a useful value, such as reusing the packaging, respectively.