Community product model development Lahu hill tribe Romklao Charoensuk Maid Sewing Group Khiri Rat Sub district, Phob Phra District, Tak Province.

Abstract

Abstract

          The purposes of this research were to 1) study the history of the Lahu hill tribe community Baan Romklao Charoensuk Khiri Rat Subdistrict, Phob Phra District, Tak Province. 2) Develop a new product model for the Lahu hill tribe community Romklao Charoensuk Maid Sewing Group Khiri Rat Subdistrict, Phob Phra District, Tak Province. 3) Assess satisfaction and study the impact on new product models. The study of the history of the Lahu hill tribe community was conducted through depth interview and focus group discussion utilizing a purposive sampling. Develop new product styles by product design experts together with 10 members of the Romklao Charoensuk Maid Sewing Group. The statistics used are mean and standard deviation. Study the impact on the Lahu hill tribe community by interviewing.

            The results showed that Lahu people immigrated from Chiang Mai around 1977 and settled in the present place, the establishment of a sewing group in 1992 from the royal speech of Her Majesty Queen Sirikit The Queen Mother When her Highness visited the people in the area of Phop Phra District.Members of Romklao Charoensuk Maid Sewing Group collaborated with the researcher to develop a product model for the Lahu hill tribe community. By developing Lahu robe products with patterns and colors according to the identity of the Lahu people but to be more modern. In addition, knowledge and guidelines for marketing and accounting development have been developed through brand design training, accounting cost analysis and promotion through online marketing. The results of the satisfaction assessment revealed that the Romklao Charoensuk sewing group had a high level of satisfaction with the new products in the community (mean 4.27), when considering each aspect, it was found that the most satisfied with the functional facade was at a very good level (mean 5.00), followed by convenience of use (mean 4.62), materials (mean 4.39), aesthetics (mean 4.25), and the aspect with the lowest mean (price and production process) They have the same mean of 3.43. The impact on the Lahu hill tribe community found that the new product model can generate sales. Increase income for the Romklao Charoensuk housewife sewing group. There are more distribution channels. Including the concept of developing new products, but it was found that the effect on the distinctiveness of the original identity was reduced. Due to the reduction of patterns, colors and the use of finished materials instead of hand embroidery, the cost is reduced so that prices can be set to suit the general public or tourists who will be able to wear it.