Community Informatics System Management for Tourism, Khlong Lan District, Kamphaeng Phet Province

Abstract

Abstract

The objectives of this research were to create an information database system, publicize the database, and assess the satisfaction of users of the tourism information database, Khlong Lan District, Kamphaeng Phet Province. The researchers used a mixed methods research design. Populations used in this study were a representative or community leader and people who accessed the database system, a total of 57 people. The research instruments used to collect the data included semi-structured interviews, in-depth interviews, group chat and satisfaction assessment forms. Data analysis consisted of two parts. First, the researchers exploited descriptive content analysis to summarize the data in qualitative analysis. Second, the researchers used frequency, percentage, mean, standard deviation for quantitative analysis.  The results of the study found that from the preparation of the information database system, entrepreneurs in the community had not have training or study tour experiences. Most community products were restaurants, inventions, and woven fabrics. The community's occupation was manufacturer and product processors which were traditionally produced or products that were inherited from ancestors. As for new products, they were obtained from self-their self-discovering study and experimentation. The highlight of the product was produced from nature which was environmentally friendly. Problems encountered within the community were lack of advertising channels and the impact of the outbreak of the coronavirus epidemic. The study also revealed that the creation of an information database system for publicity indicated that service users accessed the database by receiving advice from someone who were familiar in using the database. The purpose of the service user was to search for information and knowledge from specific fields for the desired topic. The tool was frequently used to access websites was smartphones and laptops which can obtain information according to needs for application in learning, research, and advertisements. The findings also found that satisfaction evaluation results from users who used information database services was to access the database service for content and information because it was convenient to access information at the highest level (x̅ =4.51) and the quality of the database presentation was at the highest level (x̅=4.52). Users' suggestions were: need of current information and a bilingual function.