Guidelines for Managing Community-based Tourist Attractions in Cultural Dimensions (New Way of Tourism or New Normal): A Case Study of Local Museums, Nakhon Pathom Province

Abstract

This research article aims to analyze the readiness and strategies for promoting new normal tourism under different contextual conditions of each museum. It also seeks to propose an appropriate and contextually relevant new normal tourism management model. The study employs qualitative research methods, with the sample group consisting of museum administrators or operators from six local museums: Wat Huai Tako Local Museum, Ban Khlong Phi Suea Community Folk Museum, Wat Samrong Folk Museum, Ban Lan Laem Thai Farmers' Way of Life Museum, Ban Thung Phak Kut Lao Khrang Ethnic Group Local Museum, and Ban Ti Lek Talat Bang Luang Museum. Three individuals from each site were selected through purposive sampling, totaling 18 participants, and data were collected through interviews. The study found that museum readiness varies based on location. Museums situated in temples, schools, or public buildings have advantages in terms of space, convenience, and reduced crowding, with budgets allocated for improvements. In contrast, museums located within private homes face higher risks of overcrowding, with owners relying on personal funds for renovations. Regarding tourism promotion strategies, three key aspects were identified: Tourist attractions and points of interest, Facilities and amenities, Accessibility to tourist sites. For New Normal tourism management, the study identifies the 4Ps approach: Product development, Price, Promotion, and Place of sale. The architectural styles of the museums vary, and exhibitions are organized in different formats, including permanent exhibitions, indoor temporary exhibitions, and short-term mobile exhibitions held in residential or public spaces.