The Effect of Pro-social Behavior Development in Young Adults using a Cognitive Behavior Integrated Modification Program: An Event-related potential Study

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          Pro-social behavior is an action or physical expression because of the thought, the sense of caring, the generous, the altruistic help for the others or society, which are voluntary willingness and without return expectation, which is the high valued ethical behavior in every culture. The purposes of this research were to develop a cognitive behavior integrated modification program (CBIM) for development of pro-social behavior, and to compare the program effectiveness between CBIM group and group using cognitive behavioral modification program (CBM). The program consisted of a series of modules for the service providers or therapists and a series of modules for the service recipients or clients. The participants were sixty males and females aged 20-24 years who had the low Pro-social behavior scores. They were matched by using the pro-social behavior scores and gender matching. After that, they were randomly assigned to experimental group and control group through simple random sampling. A randomized pretest and posttest active control group design was applied in this study. The participants attended 10 sessions of behavior modification lasting 60 minute each. Pro-social behavior was measured by developed scales, and ERP while decision-making in pro-social behavior situation was recorded with Neuroscan system, using STIM2 program to create decision-making activities and ERP recording with Curry neuroimaging suit 7.0. Data were analyzed by t-test.  

          The results showed that the developed programs are effective from expert assessment and pilot studies, and the CBIM program can enhance pro-social behavior rather than the CBM group. (p < .05). In addition, the amplitude of event-related potential while the participants decided not to help was greater in the CBIM group than the CBM group. (p < .05). In conclusion, the principles of cognitive behavior theory, was use in the CBIM program can enhance pro-social behavior in young adult because the program uses inappropriate behavior modification, behavioral skills training, and the content analysis of pro-social music.

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