Satisfaction with E-Book Entitled Story of Football, Thai Football Players to the 2021 International Routes of Undergraduate Students Majoring in Sport Mass Communications, Burapha University

Abstract

This study aimed 1. to study the satisfaction with e-book entitled “Story of Football, Thai Football Players to the 2021 International Routes” of undergraduate students majoring in Sport Mass Communications, Burapha University and 2. to compare the differences in demographic characteristics with satisfaction with e-book entitled “Story of Football, Thai Football Players to the 2021 International Routes” of undergraduate students majoring in Sport Mass Communications, Burapha University. The population was 191 undergraduate students majoring in Sport Mass Communications. This was the quantitative research. Questionnaires were used as the data collection tool with the validity of questionnaire of 0.98. Descriptive statistics, T-test independent distribution, and One-Way ANOVA analysis were used to analyze data.

            The results showed: 1. With regards to the total level of satisfaction of students majoring in Sports Mass Communications, Burapha University with e-books entitled “Story of Football, Thai Football Players to the 2021 International Routes” was at a much level with an average of 4.22. Considering each aspect showed that there was the most satisfaction in illustration and graphic design, with an average of 4.26, the second aspect was focused only to content and interaction with readers had an average of 4.21, and the last aspect was the sound side with an average of 4.16. 2. Different genders affected the satisfaction of watching e-books entitled “Story of Football, Thai Football Players to the 2021 International Routes of students majoring in Sports Mass Communications, Burapha University with no difference. 3. Different academic year classes affected the satisfaction of watching e-books entitled “Story of Football, Thai Football Players to the 2021 International Routes of students majoring in Sports Mass Communications, Burapha University which were different with a statistical significance level of 0.05.