Perception of COVID-19 Insurance in non-life insurance business

Abstract

The purposes of this research are to study the level of perceptions about COVID-19 insurance and to compare perceptions about COVID-19 insurance classified by personal factors. The data was collected by distributing 438 copies of the questionnaire to samples using the convenient sampling method. The samples are people who currently live in Trang Province, Phuket Province, Phatthalung Province, Songkhla Province and Nakhon Si Thammarat Province. Descriptive statistics used are percentage values, arithmetic mean and standard deviation. For mean comparisons, Mann - Whitney Test and Kruskal - Wallis Test are used for two groups and multiple groups, respectively. The results showed that most of the respondents are female, aged 20-29 years, single and student. They have no children, bachelor’s degree, monthly income less than 15,000 baht, monthly expenses less than 15,000 baht. They live in Songkhla province and ever purchased COVID-19 insurance. Most of the respondents have high level of perceptions for distribution channel, coverage and image perception, decreasing in order; while the perception of service is moderate. The results of mean comparisons at a significant level of 0.05 show as follows: 1) the differences in marital status, number of children, and occupations are differently perceived in the perceptions of COVID-19 insurance. 2) the differences in gender, education level, and history of purchase of COVID-19 insurance are differently perceived in the perceptions of COVID-19 insurance overall.