Access to and Perception Patterns of Agricultural Extension Processes and Technology Transfer Production Innovation the value of Rice in Songkhla

Main Article Content

Pawana Poomsawai
Wanpracha Nuansoi
Sivadol Noulnoppadol

Abstract

This research aimed to 1) study the forms, access, and awareness of agricultural extension and technology transfer, 2) study the outcomes of agricultural extension and technology transfer, 3) explore problems and obstacles in agricultural extension and technology transfer, and 4) propose new models and methods for supporting rice farmers and rice product processing groups in Songkhla Province. The research used both quantitative and qualitative methods, including surveys, questionnaires, interviews, and group discussions. The sample group included rice farmers from four districts in Songkhla: Ranot, Sathing Phra, Singhanakhon, and Rattaphum. The statistics used to interpret data was percentage, mean, and standard deviation. The results showed that most farmers who accessed agricultural support were elderly, from medium-sized families, and had an average annual income between 70,000–100,000 baht. They mostly received agricultural knowledge from government officers through training and demonstrations. Farmers were highly satisfied with the support and could apply the methods in real life. The problems related to agricultural extension in all factors were at a low level. A new model of agricultural extension and technology transfer that meets the needs of farmers and be possible to do is training through workshops where farmers can try and practice by themselves. It should be something farmers want and ask for, done at a convenient time, and useful activity for their work.

Article Details

How to Cite
Poomsawai, P., Nuansoi, W. . ., & Noulnoppadol, S. . (2025). Access to and Perception Patterns of Agricultural Extension Processes and Technology Transfer Production Innovation the value of Rice in Songkhla. Rajamangala University of Technology Tawan-ok Social Science Journal, 14(1), 50–61. https://doi.org/10.63271/rmuttosj.v14i1.277184
Section
Research Article
Author Biographies

Pawana Poomsawai, Rajamangala University of Technology Srivijaya

Rattaphum College

Wanpracha Nuansoi, Rajamangala University of Technology Srivijaya

Rattaphum College, 

Sivadol Noulnoppadol, Rajamangala University of Technology Srivijaya

Rattaphum College, 

References

Chittanan, B. (1998). Agricultural extension. Kasetsart University.

Department of Agricultural Extension. (2016). Agricultural extension officer’s manual: Agricultural technology transfer. Cooperative League of Thailand Printing House.

Department of Agricultural Extension. (2017). Agricultural extension information [Online]. Retrieved November 5, 2017, from http://www.agriinfo.obac.go.th

Intuwong, K. (2013). Participatory technology transfer in sugarcane product processing to improve community quality of life. Graduate Studies, 10(51), 9–16.

Jongwutiwes, N., et al. (2011). Agricultural extension for development (4th ed.). Sukhothai Thammathirat Open University.

Kuha, A. (2009). Psychology for life. Prince of Songkla University, Pattani Campus.

Musikacharoen, E. (2011). Technology transfer [Online]. Retrieved November 5, 2017, from http://www.clinictech.most.go.th/online/blog/blog_show1.asp?blog_id

Ngernphoonsap, D. (2013). Use of agricultural information by farmers in Pranburi District, Prachuap Khiri Khan Province. Humanities Journal, 20(2), 160–176.

Office of Agricultural Economics. (2017). Agricultural economic data [Online]. Retrieved November 5, 2017, from http://www.oae.go.th/production.html

Rogers, E. M. (1983). Diffusion of innovations (3rd ed.). A Division of Macmillan Publishing.

Rueksarai, D. (1986). Innovation diffusion emphasizing change processes. Kasetsart University.

Traiyang, W. (2015). Development of a model for promoting quality rice production in Upper Northeastern Thailand. Kaen Kaset, 43(2), 365–378.

Yupparasert, B., & Khiewwan, B. (2015). Information perception and knowledge exchange among farmers. Social Sciences, 4(2), 43–54.