การเปลี่ยนแปลงประสิทธิภาพในการจัดการของโรงแรมในจังหวัดเชียงใหม่

อัครพงศ์ อั้นทอง; มิ่งสรรพ์ ขาวสอาด

Authors

อัครพงศ์ อั้นทอง Public policy studies institution, Chiang mai university
มิ่งสรรพ์ ขาวสอาด Public policy studies institution, Chiang mai university

Keywords:

Managerial Efficiency Change, Data Envelopment Analysis, Malmquist Productivity Approach

Abstract

The aim of this article is to estimate managerial efficiency changes of 43 hotels in Chiang Mai, Thailand during 2002 and 2006. The study applied Data Envelopment Analysis (DEA) proposed by Banker et al. (1984) to examine managerial efficiency. Malmquist Productivity Approach developed by Färe et al. (1992) was employed to evaluate the change of managerial efficiency.
The results show that small hotels achieved higher managerial efficiency than large hotels and approximately a half of hotel achieved maintaining managerial efficiency but lack on improving managerial technology, so result in decreased of total factor productivity. Moreover, improving managerial efficiency is one of the factors that increase their competitiveness in short term while improving managerial technology is the factor that important for maintaining competitiveness in the long term.

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38. มิ่งสรรพ์ ขาวสอาด, นุกุล เครือฟู และอัครพงศ์ อั้นทอง (2548) อุตสาหกรรมโรงแรมของประเทศไทย (สถาบันวิจัยสังคม มหาวิทยาลัยเชียงใหม่)
39. อัครพงศ์ อั้นทอง (2548) คู่มือการใช้โปรแกรม DEAP 2.1 สำหรับการวิเคราะห์ประสิทธิภาพด้วยวิธีการ Data Envelopment Analysis (สถาบันวิจัยสังคม มหาวิทยลัยเชียงใหม่)
40. ภารตี ไกรสิทธิ์ (2548) การศึกษาโครงสร้าง พฤติกรรม และผลการดำเนินงานของอุตสาหกรรมท่องเที่ยวในจังหวัดเชียงใหม่, วิทยานิพนธ์ระดับปริญญาโท. คณะเศรษฐศาสตร์, มหาวิทยาลัยเชียงใหม่.
41. อัครพงศ์ อั้นทอง (2547) ประสิทธิภาพการดำเนินงานของโรงแรมและเกสต์เฮ้าส์ในจังหวัดภาคเหนือตอนบนของไทย, เอกสารประกอบการบรรยายพิเศษ (คณะวิทยาการจัดการและสารสนเทศ, มหาวิทยาลัยนเรศวร, พิษณุโลก)