Factors Influencing Managers-Owners of Micro, Small, and Medium Enterprises (MSMEs) Willingness to Adopt Solar Technology in Anambra State Nigeria
Abstract
Micro, small, and medium enterprises (MSMEs) are the engines that drive economic growth in Nigeria, but it has been hampered by harsh macro-environments such as lack of access to finance and inadequate power supply. This study investigates the factors that influence the solar technology adoption intention of managers-owners of MSMEs in Anambra State, Nigeria. A survey questionnaire was administered to 450 respondents who are managers-owners of MSMEs in the state. AMOS-23 was used to analyse the data. The findings showed that managers’-owners’ attitude towards behaviour and their perceived potential benefits of solar technology were positive and statistically significant factors influencing solar technology adoption intention. However, managers’-owners’ disruptive innovation activities (DIA) and perceived cost were not statistically significant in predicting adoption intention. Additionally, social trust was found to influence attitude but not necessarily influence a manager’s-owner’s intention to adopt solar technology. The findings suggested a need for cooperation among relevant stakeholders and a strong political will from the government to understand and promote solar technology in Nigeria to remedy the power shortages caused by a huge gap between power demand and supply.
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