Cultural Apparels: Contemporary Tai Lue Fashion

Abstract

This research derived the idea from inventive culture in taking beauty culture of original local woven to contemporary designs. The research has purpose of studying cultural woven textiles of Tai Lue at Chiang Kong district in Chiang Rai province to apply for contemporary designs, and increasing value of cultural textile products. The research was carried out by quantitative and qualitative methods with  3 steps as the first step is to evaluation characteristic of the woven textile apparels of Tai Lue in which the assesment revealed that uniqueness of Tai Lue woven are from 1) style of original apparels of men and women of Tai Lue tribe 2) Patterns and weaving technique such as geometric patterns of Ko Luang technique, Jok technique, patterns from animals and plants, Kid technique, mythical creatures patterns 3) distinguished indigo, red and white colours. The second step is to asses target customers for their demand in fashions and took the result of assessment to make guidline in designing. The third step is to design and create colllection of apparels which origninalted from taking uniqueness of patterns and production of woven apparels of Tai Lue to apply with Deconstruction style fashions, Samples collections were made to fashion for party for generation Y who has creative style with creative personality and prefer new unique apparels that have own characteristic. The collections consist of party apparels which able to be mixed and matched, and accessories such as bags shoes, shoulder cloths for cultural fashion of contemporary style