The Development of Contemporary Packaging for Order to Increasing of Remaining Agricultural Community A Case Study of Community Enterprise Applications Amphoe Doem Bang Nang Buat Suphanburi

Abstract

This research aims to 1) Study and research information to bring together a contemporary packaging development approach to increase product sales to the community from agricultural inventories. 2) Design packaging that is contemporary to enhance and add value to products in order to increase sales to the community. to be remembered by buyers both in terms of packaging structure and packaging graphics. 3) Assess your satisfaction with the new packaging style. To increase the sales of products to the community from agricultural produce A case study of community enterprise group for product processing Doem Bang Nang Buat District Suphanburi Province. This research uses a research methodology that combines methods between qualitative research and quantitative research. The study was conducted with a population of 300 people. It uses a specific sampling method and a convenient sampling method of 200 people. The tool used to collect data is a survey. Interview form and questionnaire. The statistics used in the analysis were percentage, mean, and standard deviation. The results of the research revealed that the community participated in the selection of products and community products. Concept formulation, model selection, portfolio review and the satisfaction assessment of the new packaging form together with the target group By the evaluation, it was found that Packaging structure design. The overall satisfaction was at the highest level, with an average of 4.80 Packaging structure layout overview It is suitable for the packaging quantity of the product and packaging graphic design They were satisfied at the highest level, with an average of 4.86 with wire pattern that are appropriate, beautiful, and show product details and completely.