THE INNOVATION OF RECYCLED WOVEN METAL TEXTILE FOR WOMENSWEAR BRANDING CREATION BY USING AVANT GARDE CONCEPT

Abstract

The innovation of using recycled woven metal textiles along with other woven materials for womenswear branding is created by using an Avant Garde concept. This paper aims to study the development of woven metal textiles appropriable for clothing by using the sustainable design theory. Exploring this alternative approach, new generation designers generate added value to industrial styled fashions by recycling used woven metal textiles. Both qualitative and quantitative research methods were employed to gain data. The innovative design approach started with a study of recycled metal from vehicle wastes. The scope of the research included the types and qualities of vehicle metals that are not harmful to the human body and can be made into clothing including copper and stainless steel. The results revealed that the woven metal textile has its own identity surface as pleat, curl and coil. The study has shown that there is a marketing gap concerning the innovation of using woven metal textile for womenswear. Consumers were interviewed and questionnaires were completed by a group of people associated with the creative niche. To fill the marketing gap, the results from both the woven metal textile experiment and targeted consumers’ needs indicates an Avant Garde pattern, with futurist art ideas, corresponded with the targeted consumers’ needs. It is also a guide to using different materials to develop sustainable, innovative design ideas in future clothing.