THE CREATION OF CLOTHING BRAND FOR MEN AND WOMEN GENERATION Z FROM BIO-CELLULOSE INNOVATION

Abstract

This research aims to find a guideline to create men and women clothing fashion brand for vegan generation Z consumers by using the bio-cellulose innovation and parametric design. The innovation’s main material includes Leb Nok Rice to increase its value. The research explores a way to develop the material along with the design concept in order to gain the most suitable fashion techniques for the innovative textile.

The research found that (1) the vegan generation Z consumers are those who are interested in natural and sustainable products. They tend not to use products derived from living animals and interested in street gothic fashion style. (2) The parametric design concept with its organic form design as a design element in fashion is the proper design solution to the bio-cellulose material.