Innovation of fashion lifestyle from Nan region production sources towards Luang Prabang

Abstract

Innovation of fashion lifestyle from Nan region production sources towards Luang Prabang Project is the development of creative innovation in fashion along with design in order to create fashion and lifestyle products. The research aims to develop clusters in materials sourcing, productions, and retails between Nan and Luang Prabang. The research uses qualitative and quantitative methods along with textile innovation development and design approach in applied arts field leading the research to community. The research found that 1. consumer samplings are interested in sustainability, eco-friendly products e.g. natural color dying and textile production. This leads to the brand building concept according to textile innovation. The site research in Nan region has found a distinctive natural color dying from cocoa seeds with others natural plants which the production is based in the province. 2. The warm and natural colors are suitable for the high-end market travelers in Luang Prabang which called contemporary chic (those who interested in contemporary cultural heritage and living in an urban vibrant area).

            The innovation of fashion and lifestyle from Nan to Luang Prabang shares the concepts of sustainable development via system thinking which combines and balances among environment, economics, and society. The key results is the model in value added in textile innovation for fashion and lifestyle product design and the gathering of clusters between two countries.