Brand creation of partywear from upcycle innovation for androgynous male

Abstract

Nowadays the problem of waste has become a world-concerned issue because the rate of population growth has been continuously increasing and the trend of short-span product consumption has been pervasive especially in the fashion and textile industry. To provide creative guidance to cope with this problem, this study, therefore, aimed to reproduce fashion items by reusing fashion waste or unwanted stuff based on art and today's mainstream trend. This creation is for inventing new products that help extend the product’s life span and minimize consumer’s fast-pace behavior. Androgynous male in Thailand was primarily considered as the target group of this study because the group population has significantly increased. This study concludes that: 1. The use of recycled concepts in brand identity for the androgynous male has the concept of Anti-fashion by use of recycled concepts in party wear occasion in term of designer brand 2. The use of fashion collection must consist of a selection of old raw materials, good detail finishing, mix, and match between the items that show the old objects together with creating new items and the clothing design elements consist of 90s style, Street Sport, Casual Punk, and Cross-Gender, with slim fit and asymmetry silhouette.