Mascot Study and Design for Publicizing Rianthong Orchard, Prachin Buri Province

Abstract

Abstract

This research aimed to 1) study the data of Rianthong Orchard, Prachin Buri Province; 2) mascot design for publicizing Rianthong Orchard, Prachin Buri Province; and 3) evaluate satisfaction toward mascot design for publicizing Rianthong Orchard, Prachin Buri Province. The instruments included 1) the interview form for the owners of Rianthong Orchard, Prachin Buri Province; 2) the evaluation form of mascot design 3) the satisfaction survey form toward mascot design; and 4) the satisfaction survey form toward online PR media design.

The findings revealed the steps written as follows. 1) The owners of Rianthong Orchard set the questions for mascot design, inspired by durians, santols, and mangosteens because they were the bestsellers of Rianthong Orchard. 2) 3 characters of the mascots were designed by the researchers, and evaluated by the 3 owners of Rianthong Orchard as well as 2 design experts. It was found that Character 2 had the highest score and was rated as ‘very suitable’ (x̅ =4.44, S.D.=0.48). 3) Nong Durian, the mascot, was brought to 100 tourists for satisfaction survey toward mascot design. It was found that the mascot was rated as ‘very suitable’ (x̅ =4.22, S.D.=0.68). 4) The mascot was designed as online PR media on Facebook page, consisting of 720 x 720px profile photo, 820 x 312px cover photo, and 1200 x 1200px square photo for PR on Facebook page. 5) The designed online PR media on Facebook page was brought to 100 tourists for satisfaction survey. It was found that the the mascot was rated as ‘very suitable’ (x̅ =4.04, S.D.=0.73). 6) Then, Nong Durian, the mascot, was designed as the sales promotion product for PR, e.g., hats and shirts.

Keyword: Mascot, Publicizing/PR, Orchard