The Guidelines for Designing Womenswear from Waste Materials for Reuse Revolutionaries Group by Using Upcycle Concept

Abstract

The guidelines for designing womenswear from waste materials targeting Reuse Revolutionaries group by adopting Upcycle Concept is a research topic which aims to explore application of waste materials from a mass leather production while developing an upcycling method using craftmanship to achieve a creative and aesthetic final product. The main objective is to establish a fashion brand from a study of both qualitative and quantitative research, along with a unique design process which fits the target group of female who seeks to create a positive environmental impact. The study covers general demography, consumption behavior, and decision-making influence of the target group, as well as associated trending brands among the group in the present. Most importantly, a tribute to 'upcycle' will be strongly reflected in this thesis showing how such process can up-value a product from reusing scrap from a mass manufacture. Valuable works from various artists in the industry and different handcraft technique such as surface embroidery will also be included in the study that could eventually draw a conclusion to the final work.

A consumer survey, which was conducted specifically for a group of 50 females in generation Y of age 25 - 35, shows a positive correlation between the Reuse Revolutionaries group and an upcycle concept. They solidly favor a design direction that aims to use variety of craftmanship technique as a way to reduce leather waste and maximize its value. 'Creative Casual' style can also be considerably introduced through this aforementioned process to the target consumers and open up a new market for creative, upcycle fashionable wear.