Logo and Packaging Design for Chaiya Vegetable Powder Topping Product for Rice, Khlong Nam Sai Witthayakhan Community, Sa Kaeo Province

Abstract

This research aimed to 1) study the data of Khlong Nam Sai Witthayakhan Community, Sa Kaeo Province; 2) design the logo and packaging for Chaiya vegetable powder topping product for rice; and 3) assess satisfaction toward logo and packaging design for Chaiya vegetable powder topping product for rice, Khlong Nam Sai Witthayakhan Community, Sa Kaeo Province.

The results revealed that Khlong Nam Sai Witthayakhan Community and Khlong Nam Sai Witthayakhan School, Sa Kaeo Province, was initiated “By Chaikob Food Processing Club” for opportunities of students and community inhabitants to generate income as well as their occupations through local product creation. The famous product was Chaiya vegetable powder topping product for rice. The researcher developed 3 patterns of the logo of the brand “Chaikob.” Then, they were selected by 3 design specialists. It was found that Pattern 2 had the highest score and were very suitable (Mean = 4.26, SD = 0.46). For the packaging structure, the researchers used a rectangular glass jar with aluminum black lid, size 6.2X6.2X8.5 cm. Basically, the advantage of glass packages is neutrality, with no interactions with any chemicals. Therefore, they are safest for products or food. The logo was designed for 2 flavors, i.e., fish powder & basil flavor and spicy mushroom salad flavor. The label was provided for 2 parts, i.e., to stick on the lid, size 4x4 cm.; and to stick on the front of the jar, size 5.5X5.5 cm. It was printed on a self-adhesive waterproof (PVC) sticker, which was hard to peel off. After that, the prototype was brought for 100 consumers to assess their satisfaction toward packaging design. The results revealed that the prototype was very suitable (Mean = 4.38, SD = 0.63).