Development of Packaging from Pseudo Stem of Musa sapientum Linn. for Processed Banana Product of Sai miang Herbal Community Enterprises Group in Wang Chomphu Subdistrict, Mueang Phetchabun District, Phetchabun Province.

Abstract

This research aimed to: (1) design and develop packaging made from banana pseudo stems for processed banana products, and (2) to evaluate consumer satisfaction with the packaging. Research instruments included questionnaires and satisfaction evaluation forms. The sample group consisted of three packaging design experts and 100 consumers. Data were analyzed using frequency, percentage, mean, one-way ANOVA, and Least Significant Difference (LSD) tests. The results revealed that four types of banana sheath packaging were successfully designed and developed. Each design comprised a two-layer unit: Layer 1 served to protect the quality of the food products and was made of clear CPP film bags or PET clear plastic cans; Layer 2 was used to create patterns and identity, made from banana pseudo stem. The packaging also featured a newly developed brand logo and graphic identity for banana crispy with tamarind jam products. Consumer satisfaction results showed that, overall, consumers were highly satisfied with all four packaging designs in every evaluated aspect. The highest mean satisfaction score was found in Design 1 ( = 4.48), followed by Design 4 (  = 4.43), Design 3 (  = 4.37), and Design 2 ( = 4.27), respectively. The comparison of mean satisfaction scores revealed that Design 1 received a statistically significantly higher mean score than Design 2 at the .01 level.