Design Cultural Identity to Promote Community Creative Economyin Nakhon Nayok Province

Abstract

Design a cultural identity to promote the community creative economy in Nakhon Nayok province have a purpose is to study identity and culture to find guidelines for identity design in Nakhon Nayok province. Design a cultural identity to promote the community's creative economy in Nakhon Nayok province, and creating works using identities on products to promote community creative economic products in Nakhon Nayok province. The tool used in creativity was a questionnaire. A population and sample of 40 people were randomly selected to study satisfaction with creative work. The results of the analysis were evaluated as percentage (%), mean () and standard deviation (SD.) and the results were summarized in an essay.

Summary of creative work. Identity and culture that guide identity design are an elephant holding a sheaf of rice is the provincial symbol, Supanniga flowers provincial and Thai Phuan woven fabrics. The economic crops such as marigolds, dahlia flowers, and bamboo shoots were used to design the identity by creating a positive image. Using the image of an elephant holding a sheaf of rice that is the symbol of Nakhon Nayok province, and designed in the form of a big head, round body, and smiling. Have a good friendship that when viewed makes an impression. The design emphasizes styles that make the characters look bright and cute in order to promote a good image. The graphics were designed by studying the Abstract, Botanical and Design trend. Botanical images of Supanniga flowers, dahlias, and daisies are cast in wood to combine novelty in graphic design inspired by botanicals with creative artistic influences. A work of using identity on products to promote creative economic products in the Nakhon Nayok province community. In terms of identity style, satisfaction was at a high level ( = 4.18) (SD. = 0.23), mascot design was at a high level ( = 4.26) (SD. = 0.26), graphic design was at a high level ( = 4.27) (SD. = 0.18) The use of creative identity on commercial products is at a high level ( = 4.17) (SD. = 0.29) The use of creative identity on products promoting cultural tourism is at a high level ( = 4.25) ( SD. = 0.74) and in summary, all results were satisfied at a high level ( = 4.19) (SD. = 0.25)