The Creation of Southern Border Cultural Patterns to Develop Batik Products

Abstract

The creation of southern border cultural patterns to develop batik products has three objectives: 1) to study the identity of the southern border provinces for the creation of batik patterns, 2) to design batik patterns that reflect the identity of the southern border provinces, and 3) to create prototypes of batik products representing the southern border identity. The research sample includes: 1) Experts, consisting of cultural specialists from the Pattani Provincial Cultural Office and batik product designers, 2) Practitioners, including community batik product entrepreneurs and batik pattern artists, and 3) Related stakeholders, such as tourists interested in batik fabrics at the Silk Festival at Impact Marina, Muang Thong Thani, and community developers from Pattani Province. The research tools used include interviews with entrepreneurs and batik pattern artists to gather information on pattern creation techniques for designing and creating prototypes of southern border batik products, as well as surveys of 133 consumers at the "Silk Festival" at Impact Marina, Muang Thong Thani. Based on the design, color, and aesthetic appeal, 99.99 percent of respondents selected the design as their preference. In addition, a satisfaction assessment of the prototype batik fabric product was carried out with three designers, yielding an average satisfaction score of 100 percent.

The research results revealed that the creation of batik products reflecting the cultural identity of Thailand’s southern border region, in alignment with consumer preferences, involves a combination of patterns, colors, and aesthetic appeal. The most suitable category of batik clothing is resort wear, designed for seaside tourism. The designs incorporate a fusion of cultural traditions, local cuisine and desserts, and architectural elements, resulting in prototype batik products that embody the region’s cultural identity while harmonizing beauty with functionality.