Packaging and Logo Development for Ponsawan Woven Fabrics Community Enterprise Group, Sa Kaeo Province

Abstract

1) In order to develop the packaging for the product made by Ponsawan Woven Fabrics Community Enterprise Group, SaKaeo Province, the researcher has analyzed the limitations of the previous design and established the requirements for the new design: the size of the package must be suitable, easy to use, and convenient for transport and storage. These requirements are translated into 3 alternative designs. Later, the newly developed product packages are evaluated by the design experts using a survey for the most appropriate outcome. 2) In order to develop the logo for the product made by Ponsawan Woven FabricsCommunity Enterprise Group, Sa Kaeo Province, the researcher has analyzed the limitations of the previous logo design and established the requirements for the new design: the new logo must be eye-catching, unique, simple, and able to be used on both the packages and other types of media. These requirements are translated into 3 alternative designs. Later, the newly developed product packages are evaluated by the design experts using a survey for the most appropriate outcome, and 3) evaluate the newly designed packaging and logo based on 100 people who have paid an observation visit in Sa Kaeo Province. The research method employed here is an satisfaction assessment form to analyze the means and standard deviations.