Application of Conjoint Analysis for Designating the Business Asset Management Policy in Pibulsongkram Rajabhat University.

Abstract

The research aimed to find guidelines for determining the proper policy for business property management. The 220 samples of Personnel in Pibulsongkram Rajabhat University were collected for data. Regarding the technical study group analysis, there were 6 businesses properties divided into 2 groups. Group 1 consisted of Wangchan River View Hotel, Swimming Pool and Fitness and Dormitories and Group 2 consisted of Wiangkaew Professional Experiences Center, Ta Leh Kaew Water and rental shops and places for business. With regard to the analysis of staff’s opinion by using technique of factor analysis, it indicated that businesses of group 1 should focus on policy of regulations, finance
and budget and businesses of group 2 should emphasize on structure and officers. If the relevant authorities could decide or change the directions of policies based on the opinions of the staff towards the property management in Group 1 and Group 2, it will help to raise the Job Satisfaction of
Personnel in organization which contribute to manage organization competitiveness to better survive in the challenging world of today and future