Parichart Journal

Parichart Journal is a peer-reviewed journal publishing research articles, and academic articles in the fields of arts and humanities, social sciences, business administration, management, and accounting of researchers, academicians, or students of Thaksin University, and other organizations.

ISSN 2985-1238 (Online)

Vol. 39 No. 4 (2026): July - August

Published: 2026-08-31

Food Identity of the Bai Ethnic Group in Fengxiang Village, Dali City, Yunnan Province, People’s Republic of China

Hongxia Yin, Thanaporn Mookham

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Operating Logistics Factors Affecting the Efficiency of Drug Procurement and Distribution in Tertiary Hospital Drug Warehouses

Nichapat Boontem, Thiranan Tiwarateewit

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Labor, Health, Family and Gender of the Women in Intimate Labor During the COVID 19 Pandemic

Panitee Brown, Tinnaphop Sinsomboonthong, Akkaranai Kwanyou, Patcharin Lapanun

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Types of English Grammatical Errors in Online Chats

Worawan Saleesongsom

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The Model of Community Market Management to Promote Creative Tourism Based on Local Culture in Ratchaburi Province

Tassanee Naksanee, Napat Yanopas

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Factors Influencing the Adoption and Utilization of Artificial Intelligence in Strategic Decision-Making: A Case Study of Retail and E-Commerce Businesses

Vatchareephon Limrath

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SEM for Job Retention Satisfaction of Security Officers of the War Veterans Organization of Thailand under Royal Patronage of His Majesty the King to the Performance Strategy

Nawaporn Prasomtong

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A Performance Guide To The Drumming Style Of Dave Weckl On “Humpty Dumpty’’

Shuyu Jia, Tanarat Chaichana

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Natural Dyeing Experiments Using the Magenta Plant (Peristrophe bivalvis) for Community Product Development in Doi Chang, Wawee Subdistrict, Mae Suai District, Chiang Rai Province

Chayanin Wangtan, Pensri Malithong, Napaporn Wannaprom, Yaowalak Khunhuathon, Rakchanok Inchan

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Resilience among Adolescents with Depression: A Qualitative Study

Nattaka Sanguanwong, Sukanya Boonsri, Saiphin Siharak, Watcharaporn Khuanwang, Withawat Penphu

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People’s Participation in the Community Strength Model for the Overcoming Narcotics Control in Thap Phrik Subdistrict, Aranyaprathet District, Sa Kaeo Province

Arunrat Jinda

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Multigroup Confirmatory Factor Analysis of Public Service Delivery Regarding Infrastructure and Facilities for Tourism in the World Heritage City of Phra Nakhon Si Ayutthaya

Phathombut Keawsomnuk

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A Development Model for Hotel Entrepreneurs’ Tourism Services Based on the White Tourism Approach in the Eastern Coastal Tourism Area under the Gross Economy Model

Aranya Chotiwanakun, Pannawat Kosayodom

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Development of Local Food Products Based on Community Potential in Tha Tum, Prachinburi Province

Chayawat Kiatkamonmarn, Patsa Parattanawong, Saranya Rattanakornsap, Tanagorn Yenkhongkhakul, Surakiat Tadawattanawit

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The Effectiveness of Wordwall Games in Supporting English Vocabulary Retention for EFL Grade 9 Students in Thailand

Thitiphong Ketamon, Arfa Masosot, Piyada Jingwangsa

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Muslim-Way Health Promotion Problems and Needs of the Elderly from Central Thailand Participating in the Hajj

Hatairat Chonjaroen, Pasitphon Vatcharavongvan, Apicha Nomsiri, Anat Denyingyot

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Development of Khao Wong Black Glutinous Rice-Tea Recipes and Physical Quality Analysis for Community Product Enhancement

Tipparada Prasongsap, Tawan Panlae, Kittitanut Yanpisit, Panorjit Nitisuk

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The Impact of Knowledge Sharing on Organisational Innovation: The Mediating Role of Customer Knowledge Management

Pratsanee Nakeeree, Khalid Abdul Wahid, Piyatida Pianluprasidh, Mihlayifani Nicholas Nyoni

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Enhancing Community Products through Production Cost Analysis and Pricing of Batik Fabric Bags

Pornpen Suknhu, Patharawadee Inthapantee, Jiraporn Jantawong

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Exploring Shifts in Learning Patterns Through Tablet Use among Undergraduate Students in Southern Thailand

Witawin Siripoonsap, Yejin Kim, Muhammad Hassan Arshad

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