Parichart Journal is a peer-reviewed journal publishing research articles, and academic articles in the fields of arts and humanities, social sciences, business administration, management, and accounting of researchers, academicians, or students of Thaksin University, and other organizations.

ISSN 2985-1238 (Online)

Current Issue

Vol. 39 No. 2 (2026): March - Aprill

Published: 2026-04-21

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Research Articles

A Model for Enhancing Service Quality of U-Tapao Rayong Pattaya International Airport to Global Standards

Phatthana Thanakitputimed , Sompong Aussawariyathipat, Boonyawat Aksornkitti, Watsamon Santisiri
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Development of an Online Work Attendance System Using GNSS-Based Location Identification

Chacrit Jongwai, Chananporn Nochai
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Knowledge Management and Production Process Transfer of Thai Song Dam Dolls with Aromatic Herbal Inhalers for Commercial Use

Rujirapha Ngamsakoo, Soracha Kruamek, Akua Kulprasutidilok, Monton Janjamsai, Prapaporn Prasertsom, Janan chaywong
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A Chain Pulled Apart: The U.S. - China Economic Conflict and Its Impact on the Global Supply Chain

Tana Maneepruk, Wanjukkree Chotirat
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Motivation Factors Affecting the Community Participation of Multi-Cultural Tourism Management, Pattani Province

Azleena Ouseng, Athip Jansuri
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An Analysis of Interpersonal Metafunction in Online English News Reports on PM2.5 Air Pollution in Thai Media

Akrakan Sonthichuay, Ladawan Sonthichuay
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Interpretations of Agents in Temporal Adverbial Clauses Used in Academic Writing: Sociolinguistic Implications

Abhinan Wongkittiporn
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The Influence of Digital Marketing on Purchasing Decisions via Social Media

Panasin Chungsawanant
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The Influence of Brand Coolness on Brand Engagement and Brand Love, with Brand Experience as a Moderator: A Case Study of Nike Sneakers among Generation Z Consumers in Chonburi Province

Phanuphong Kingthong, Noppasorn Lukrak, Vakim Ezor, Atchayaporn Khieopo, Jaruporn Tangpattanakit
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