Parichart Journal is a peer-reviewed journal publishing research articles, and academic articles in the fields of arts and humanities, social sciences, business administration, management, and accounting of researchers, academicians, or students of Thaksin University, and other organizations.

ISSN 2985-1238 (Online)

Current Issue

Vol. 39 No. 5 (2026): September - October

Published: 2026-10-22

Academic Article

Temples and the Preservation of Thainess among the Siamese Community in Kedah, Malaysia

Phrakhrubanditthammalngkan (Prasit Sangsom)
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Local Identity and Community-Based Public Policy Design: Concepts, Processes, and Strategic Potential

Kittipong Pearnpitak, Warut Ingkhathawornwong
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The Creative Process of Crafting a Speech and a Poem for Cross-Cultural Communication: A Synthesis from the Kunming Urban Poetry Festival

Chatnarong Visutkul
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Public Policy, Strategic Planning, and Strategic Management of Human Resource Management in Driving Good Labour Practices (GLP) for Migrant Workers

Khotchatrai Charoensuk, Boon-anan Phinaitrup
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Law and Administration in the Southern Border Provinces: Impact on Local Government in the Prayut Chan-O-Cha Government and Its Continuity to the Present

Punyawan Jitprakong
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Development Challenges and Economic Evaluation on Community-based Palliative Care Service in Thailand’s Rural Area

Jiraphan Naruepatr, Alongkorn Tanasritunyakul
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Research Articles

Development of Accounting Knowledge and Cost Analysis for Determining Return of Community Products : Case study of Khok Muang Subdistrict community enterprise group, Phatthalung Province

Walailak Karnjanasatian
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The Power of Storytelling on Purchasing Decisions of Ethnic Handicraft Products among Modern Consumers

Jiratchaya Pumtard, Pratsanee Na Keeree
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Ms. Spiritual Roles and Healing Rituals of To' Bomoh (Traditional Malay Healers) Emotional Instability within the Malay Society of Narathiwat Province

Danica Muesoh, Abdullah Chelong
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Promoting Sustainable Development through Community-Based Tourism: A Case Study of an Ethnic Community in Uthai Thani Province, Thailand

Thaweesak Chooma, Jirapol Jirakraisiri, Chutarat Saengkul, Kittikhun Moophayak
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Firm Flexibility, Trust and Commitment of Thai Modern Convenience Stores Impacting on Change Readiness with Organizational Learning Capability and Adaptability as Supportive Variables

Wilaiporn Wongin, Chanyaphat Nokmun, Praneet Jainak, Thitiyaworada Kanphay, Kritchai Khowjoy
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The Relationship between Green Supply Chain Management and the Competitive Advantage of Community Enterprises in Bang Phli Yai Subdistrict Administrative Organization, Bang Phli District, Samut Prakan Province

Youwadee Premwichai, Ruompol Jantasart, Chontida Yotpan
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Personal Branding through Social Media Videos: A Case Study of Li Ziqi

Han Shanshan, Prakaikavin Srijinda
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Knowledge Management in Accounting to Develop Community Enterprise Sustainably in Nakhon Si Thammarat

Arunya Jinachan, Phatcharee Prasong, Sopispilai Thongsai
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Communication Strategies and, Music Marketing Patterns of Political Parties on Online Media in the 2026 General Election

Nutcha Patananukit
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Charms and Amulets: Beliefs, Types, and Usage Patterns for Enhancing the Charisma of Mor Lam Rueang Tor Klon Performers in Northeastern Thailand

Chalermwong Thampichitsuek, John Songserm, Prachatip Makmool, Preeyachanok Ketsuwan
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Food and Transnationalism of Thai immigrants in Brunei

Sirima Thongsawang
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Influence of Social Media Marketing and Trust on Purchase Decisions via TikTok in Phuket Province

Suchada Senanoi
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“Jade” in Tang Dynasty Poetry: Semantic Transformation and Cultural Values

Chatuwit Keawsuwan, Paripat Chotchinnathun, Parichat Kaewthing
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Trang Identity Foods: An Analysis of Economic Value Added and Social Value in the Local Context

Yuwasri Awapak, Tussanawalai Tuntiekarat, Jariyar Kerdkraikeaw, Kanokwan Weeraratananusorn
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Development of Creative Tourism Activities Based on Indigenous Rice Cultural Ecology in Ban Nam Yen, Dansai District, Loei Province

Weeranuch Yamyim, Piyanuch Luerngam, Thairoj Phoungmanee, Yingsak Kochakot, Pichit Prapinit
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Examining the Relationships among Perceived Value, Psychological Cost, and Tourists’ Revisit Intention Using Structural Equation Modeling

Piyatida Kungwansith, Sirichai Preudhikulpradab
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The Effect of a Music Experience Activity Package on Creative Thinking Abilities of Young Children

Sossathorn Sumon, Kanokvadee Puingphothong, Adisai Mutdeth, Aree Teeranapanya
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The Role of Participatory Communication in Driving Sustainable Community-Based Tourism: A Case Study of Yakang Khanom 100-Year-Old Floating Market in Narathiwat Province

Sakiroh Yaena Benharoon, Hamdia Mudor
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The Relationship Between Eco-Friendly Tourist Behavior and Satisfaction with Homestay Services in Pathum Thani Province

Patcharaporn Jantarakast, Kanmanee Waiyakrud, Pattraporn Jansuri
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The Relationship between Working Capital Management and Financial Bankruptcy Risk of Listed Companies in the Stock Exchange of Thailand

Pusanisa Songjarean, Wutthisak Charoenwongmit
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Developing Entrepreneurial Capacity of the "Baan Suan Phan Phak" Community Enterprise Learning Center Based on the Sufficiency Economy Philosophy to Enhance Market Competitiveness

Ravithon Thanussakul, Watcharakorn Thomchoho, Wischaya Silanoi
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An Identity Study of Wabula Kites for Jewelry Design through Modular Concepts

Pasu Roungpanyaroj
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Social Return on Investment assessment in Quality of Life and Grassroots Economy Development Project, Lamphun Province

Weeraporn Supotthamjaree, Nusara Saengaram, Atcharabhorn Wannamakok, Chitchanok Wongkhrua, Kanyarut Chaisongkram, Nattawut Panya, Wichitra Saetang, Pratana Govittayangkull, Ratchadaporn Hualarom
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Legal problems on Tour Guide in Comparative Laws between Thailand United State of America and South Korea

Chaiyut Tawharanurak
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