Parichart Journal is a peer-reviewed journal publishing research articles, and academic articles in the fields of arts and humanities, social sciences, business administration, management, and accounting of researchers, academicians, or students of Thaksin University, and other organizations.

ISSN 2985-1238 (Online)

Current Issue

Vol. 39 No. 3 (2026): May - June

Published: 2026-06-30

Academic Article

Comparative Roles of Content Analysis and Thematic Analysis in Qualitative Social Research

Pennapa Sukserm, Patsawut Sukserm
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Communication of Buddhist Principles that Promote the Rule of Law in the Pasak Chonlasit Dam Project

Puthabarwee Boonyawantung
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Research Articles

Sustainable Preservation in Creative Cities: A Structural Equation Model of Memorable Experience, Perceived Value, and Thai Tourist Behavior in Phuket Old Town

Benjamaporn Chumnanchar, Cherdchai Klinthongchai
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Enhancing English Communication Skills of Restaurant Entrepreneurs in the Phuket Old Town Community through Online Lessons to Promote Lifelong Learning

Siripa Thanyaphaisan, Sirirak Thanyaphaisan , Netchanok Chanathong, Jakkradul Suttinual
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Strategic Cost Management on the Performance of Swine Farmers in Trang Province

Saowalak Sriplod, Atcharawan Rattanaphan, Pimprae Srisawat1
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Design Development of Woven Textile Motifs and Lifestyle Products Reflecting the Cultural Identity of Khok Prong Community, Wichian Buri District, Phetchabun Province

Arnut Siripithakul, Yuvadee Phontharaphong
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The Development of a Booklet on English for Small Hotels and Backpackers in an ELF Context: Focusing on Cross-Cultural Awareness in Ayutthaya

jaran Onkao, Wacharapan Sansit, Sompong Phipataeksakul
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A Study of the Creative Process of Mr. Panupong Kamfun’s Muay Thai Banana Rope Dolls: Cultural Value Analysis and Guidelines for Creative Economy Development

Pesol Usavaporamitchai, Panupong Kamfun
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Global Advertising Creative Trends: An Analysis of the 2024 Cannes Lions Grand Prix Winners

Salas Supalakwatchana, Xin Fan
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Influence of Perceived Value on Tourists’ Revisit Intention at Tamot District, Phatthalung Province

Orachan Sirichote, Jidapa Suwannarurk
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Buddhist Ways to Instill Desired Characteristics for Generation Alpha

Narinthip Senrui, Vachiravitch Ittithanasuphavitch
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Pathways to Achieving Excellence: Contributory Factors for Academically and Musically Talented Student

Charinee Bunyen, Natthanon Leepud, Nantiya Klingnonsung, Jidapa Chairak, Waranyu Chayaban
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The Describing of Logistics Processes of Marine Crab Farmers in a Southern Province of Thailand

Pritcha Chodchoy, Arthit Sutjasen, Weerayut Sukmak
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Service Marketing Mix of Small Restaurants Recognized by the Michelin Guide in Chiang Mai Province

Jirawan Boonmee, Thawatchai Boonmee
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The Pathways to Community Tourism Entrepreneurial Intention of Young Generations: A Causal Relationship Model of Community and Psychological Factors

Witchuta Marchoo, Komon Chitnum, Patida Morasilp, Siripat Chotchuang, Nuttaya Yuangyai
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Styles of News Narrator in Narrating News

Punyisa Bairaman, Samatcha Nilaphatama
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Business Jargon on Thai Corporate Websites: A Linguistic and Rhetorical Analysis and a Glocalization Approach

Jiraporn Sukkrong
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Social Innovation for Community-Based Sustainable Tourism Development: A Case Study of Bo Suak Subdistrict Community, Nan Province

Pichanan Chongruk, Soontorn Koonchaimang, Patthareeya Lakpetch
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Participatory Development of Community-Based Textile Products to Promote Tourism in Chiang Mai Province

Chintana Inpakdee, Somphop Yeejae, Napamin Saksanga, Pongsatit Bidahok , Natthakorn Pengyai
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The Role of Online Reviewers and the Impact of Online Reviews on Marketing Promotion Tourism in Andaman Coast Provinces : Delphi Technique

Kittiwat Rattanamanee
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