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This research aimed 1) to study the Buddhist tourism model, 2) to study personal factors related to Buddhist tourism model, and 3) to study the needs of Buddhist tourism development in Songkhla province. There were 400 samples collected from tourists visiting Buddhist sites in Songkhla province. The statistics used for data analysis were Frequency, Percentage, Mean, Standard Deviation, Chi-square, and One-Way ANOVA. The study indicated that the reason of traveling was mainly for leisure and temple visit. Most of them came with family and relatives. There mostly used personal cars for travelling. The relatives or friends who persuaded the sites were main public relations channel. Factors related to the Buddhist tourism model at 0.05 significant level were age, education, marital status, occupation, number of family members, income and expenditure per month, and birth of places. The level of Buddhist tourism development needs in all three aspects: attractiveness, accommodation facility, and management of the Buddhist tourism sites were at moderate level. The personal factors related to the Buddhist tourism development needs were various aspects, such as marital status, occupation, number of family members, income and expenditure per month. As a whole, there are only two factors: the occupation and the number of family members, related to need of Buddhist tourism development.
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